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Bryce Betts serves as the Director of Digital Content at the Las Vegas Convention and Visitors Authority (LVCVA) as of December 2023, where significant achievements include tripling content output through the implementation of SaaS tools. Prior experience includes managing social media and influencer relations for Cirque du Soleil Entertainment Group, overseeing campaign production and asset creation. Bryce Betts also contributed as Social Media Lead at Spiegelworld, launching a highly successful TikTok account. A background in graphic design spans various roles, including freelance work, where notable projects include illustration for a best-selling book and branding for major clients. Educational qualifications include a Bachelor of Science in Business Administration with a focus on Marketing from the University of Nevada-Las Vegas.