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Vedis Sigurdardottir has extensive experience in the banking and financial services sector, currently serving in the CEO office at Landsbankinn since October 2011, focusing on strategy, business development, and digital initiatives. Prior to this role, Vedis held positions at Byr bank hf., where responsibilities included project management in marketing, communications, and corporate banking. Earlier roles included business analysis at Creditinfo Iceland and journalism at Vísir.is. Vedis's instrumental contributions in business development and process improvement were also evident during a significant tenure at Byr sparisjóður, one of Iceland's first online banks. Educational qualifications include a Master of Project Management from Reykjavik University and an Executive Coaching degree from the same institution, alongside a BA in Political Science from Háskóli Íslands.