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Krista Ladd is a seasoned professional in the consulting and technology sectors, currently serving as Managing Partner at Ladd Partners, a company co-founded in 2015 that specializes in Salesforce and FinancialForce implementations, support, and custom development. Prior to this role, Krista was the FinancialForce Practice Lead at OAC Services, focusing on sales and execution of key modules, and served as Program Manager at Absolute Technologies, overseeing various project activities including social media strategies. Krista's extensive experience at Silicon Image involved leading cross-functional teams to develop the first social media strategy, managing high-profile projects across multiple departments, and overseeing the Information Systems team responsible for Oracle ERP applications. Early career roles at Nortel Networks included Finance Systems Project Manager, with responsibilities in mergers and acquisitions. Krista holds an Honors Bachelor of Business Administration from Wilfrid Laurier University.