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Alex Macpherson is the CEO and Co-founder of Kudosity since November 2005. Prior to Kudosity, Alex held various positions such as CEO & Co-founder at Burst SMS and Managing Director at Digital Ministry. Alex's early career includes roles such as Systems Project Analyst & Team Manager at Rabobank, Systems Implementation Test Analyst at Standard Bank, and Commodities Product and Risk Control at Macquarie Group. With a background in finance, Alex also worked as a Forward FX Broker at ICAP and Interest Rate Options Trader at ABN AMRO Bank N.V. Alex holds a Graduate Diploma in Applied Finance and Investment from FINSIA and a Bachelor of Business with a major in Accounting & Finance from Australian Catholic University.