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Gonzalo Montes has a diverse background in the creative field, with experience in redaction and creative roles at various companies such as WILD FI, Wunderman Thompson Montevideo, Notable, and more. Prior to their creative roles, Montes also had experience in administrative roles and as a producer/co-host for a nationally recognized radio program. Gonzalo holds degrees in Marketing Digital, Gestión cultural, and Técnico en Comunicación Social, Publicidad from various institutions.