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Passant El-Ghannam is a seasoned marketing professional with extensive experience in leading marketing strategies and initiatives across various regions, notably the Middle East and Africa. Currently serving as the Marketing Director for MEA & Turkey at The Kraft Heinz Company, Passant has held multiple leadership roles, including Head of Strategy and International Marketing Manager. Prior to this, Passant worked at RB as Category Marketing Manager for Dettol in North Africa, achieving significant growth for brands like Vanish and Harpic. Previous experience includes serving as Brand Manager at The Clorox Company, where Passant successfully led brand resuscitation and re-launch strategies. Starting a career at Advantage Marketing & Advertising, Passant honed creative skills in developing marketing campaigns. Passant holds a Bachelor's degree in Integrated Marketing Communication from The American University in Cairo.