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Yara Pelzer is an experienced marketing professional specializing in international brand management within the beverage industry. Currently serving as the Marketing Manager for International Brands at Koninklijke Grolsch, Yara leads marketing initiatives for brands such as Peroni Nastro Azzurro, Viper Hard Seltzer, and Asahi Super Dry in the Dutch and French markets. Previous roles include Group Brand Manager and Brand Manager for various brands at Koninklijke Grolsch and an Impact Marketing Specialist at Dopper, focusing on promoting sustainability. Yara's earlier career includes entrepreneurial experience in the event and entertainment industry and internships at Red Bull and The Flatiron Room, complemented by a Bachelor's degree in Commerce from Fontys Hogeschool Tilburg.