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Jessica Herridge is a Research Director at Kokoro Global who specializes in integrating qual, quant and analytics research through the latest technologies to engage audiences and drive action. Prior to her current role, she held positions at companies such as Magenta Research, BAMM, Asahi UK, Future Thinking, and Blond Ideas Ltd, where she led innovative strategies for Fortune 500 clients across various industries. Jessica's expertise in consumer insights and brand development has been demonstrated in her previous roles at companies like Dairy Crest and United Biscuits. She holds a Bachelor of Science (BSc) (Hons) in Psychology from UCL and has a background in Maths, Chemistry, and Biology from Woking Sixth Form College.