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The Research and Insights Team at Kokoro Global is dedicated to uncovering deep consumer insights through advanced methodologies and proprietary frameworks such as 5Drivers and FeelFactor. They specialize in customer segmentation, proposition development, and brand communications. Leveraging tools like The Score, they provide real-time, data-driven recommendations that guide strategic decision-making for businesses, from startups to globally recognized brands. Their expertise transforms genuine customer emotions into actionable strategies, ensuring that brands resonate deeply with their audiences.