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Ahmad Yassin is an accomplished marketing professional with extensive experience in directing marketing and communications efforts for organizations such as Knowledge Group Consulting and GP Strategies. Currently serving as Director of Marketing & Communications at Knowledge Group Consulting since July 2013, Ahmad oversees the implementation of advanced MarTech ecosystems and has led comprehensive marketing strategies, content marketing plans, and event management initiatives. Ahmad's notable achievements include developing customer journey frameworks, executing multi-channel digital marketing plans, and managing successful rebranding projects. With an academic background that includes a Doctor of Business Administration in Emerging Technologies from the University of Warwick and multiple certifications in marketing analytics and strategic marketing, Ahmad Yassin is dedicated to driving organizational growth and enhancing marketing effectiveness.