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Paulo Salomao is an accomplished entrepreneur and creative leader with extensive experience in the marketing and creative industries. As the Founder and CEO of King Ursa since June 2014, Paulo has led a full-service agency specializing in connections planning and content creation to drive impactful business results. In addition, Paulo co-founded Beatrice Society Inc. in March 2021, focusing on promoting alternative therapies and improving overall wellbeing, and served as Co-Founder and Marketing Director at One Academy from June 2016 to February 2022. Previous roles include freelance creative direction, positions at Cossette Communication-Marketing, and Fjord Interactive & Marketing as Associate Creative Director. Paulo holds a diploma in Computer Animation from Toronto Film School and has pursued further education at Humber College and OCAD.