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Iona Vaughan is a seasoned marketing professional with extensive experience in customer marketing and account management. Currently serving as a Senior Customer Marketing Manager at KIND since July 2023, Iona has held various roles at KIND Snacks UK including Impulse Customer Development Manager and Grocery National Account Executive. Prior experience includes a position as KIND Business Development Executive at Mars and a secret shopper role at Service Scan Evaluations Ltd, where Iona honed analytical skills and customer awareness. Iona's earlier roles include Marketing Coordinator at Bentley Motors Ltd, Marketing Intern at Balls2 Marketing Ltd, and Marketing and Communications Assistant at Customer Plus. Iona's career began at Imagine If Events as an Event Assistant. An alumnus of the University of Leeds, Iona holds a degree earned from 2015 to 2019.