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Simon Terry is a seasoned professional with extensive experience in branding, marketing, and innovation, currently serving as the Custodian to the Brand and Brand & Marketing Director at Anglepoise® since April 2002. In addition to this role, Simon is the Joint Managing Director, collaborating with John Purnell to advance the business and grow the Abandon Darkness movement. Simon's entrepreneurial spirit is reflected in co-founding initiatives such as Come To The Edge and Purpose Party, and current involvement with JEDI MATTERS Collective and Kids Against Plastic. As a Seeds Mentor at Ravensbourne University London, Simon supports the development of young talent. Previous roles include committee membership with The Lighting Industry Association and a creative background in film production as a compositor, with a BA in Visual Performance from the University of Plymouth.