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Ícaro Guimarães has a diverse background in marketing, with experience in coordinating marketing efforts, branding, social media management, event planning, and content creation. They have worked in various roles such as marketing analyst and marketing coordinator, focusing on areas such as SEO, lead scoring, brand strategy, and diversity initiatives. Ícaro holds a degree in Branding from ESPM and a Bachelor's degree in Communication from Centro Universitário Newton Paiva.