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Muhammad Assad Rana has a diverse work experience spanning different roles and industries. Muhammad Assad worked at Khaadi from 2016 to the present, starting as a Retail Store Manager and then progressing to roles such as Merchandiser & Planner for Kids RTW and Demand Planner for Unstitched Fabrics. In their most recent position as the Head of Demand Planning - RTW East, they achieved significant revenue growth and profitability through strategic pricing strategies and implemented store clusters to improve inventory turnover and customer satisfaction. Muhammad Assad Rana also gained experience as a Business Development Manager at ProCheck, an Assistant Manager Sales Marketing at Tri Pack Films Ltd., and a Marketing Assistant at Red Bull. Muhammad Assad started their career as an intern at Black Box Advertising and Continental Biscuit Limited.

Muhammad Assad Rana attended Karachi Grammar School from 1998 to 2008, focusing on the field of economics. Muhammad Assad then pursued a Bachelor of Science degree in Political Science and Economics from Lahore University of Management Sciences, graduating between 2008 and 2012. In terms of additional certifications, Rana obtained various LinkedIn certifications such as "Building Resilience," "Creating a Culture of Change," "Cultivating Mental Agility," "Developing Adaptability as a Manager," "How to be an Adaptable Employee During Change and Uncertainty," "Leading Your Team Through Change," "Managing Organizational Change for Managers," "Managing Stress for Positive Change," "Data Visualization: Best Practices," and "Financial Forecasting with Big Data." The certifications were completed in 2020 and 2019.