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Steve Fine currently serves as the Director of Brand Management for Kenmore and DieHard at Kenmore and Brands since November 2022. Previously, Steve held roles at Hisense USA as the Marketing Management Lead for Home Appliances and owned Consult Fine Marketing, LLC, where significant focus was placed on improving B2B and B2C marketing performance. Steve's experience includes serving as Vice President of Marketing & Shopper Insights at Retail Aware, where development of consumer shopping intelligence was essential. With a robust career at Electrolux spanning from 2004 to 2018, Steve was responsible for various marketing and brand management roles, including launching the Kenmore brand and leading marketing initiatives across multiple accounts. Early career positions involved strategic branding at The Coleman Company, Inc. and brand management at Imperial Home Decor Group. Steve Fine holds a BFA in Business and Industrial Speech Communication from Drake University.