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James McCoy is an experienced executive in sales, marketing, and merchandising, currently serving as Vice President of Commercial Sales and Marketing at Ace Hardware International since February 2022. In this role, James oversees the sales and marketing strategies for operations across 64 countries. Prior to this, James held various key positions at Dairy Farm Group, including Managing Director for Guardian Singapore and Regional Category Director. James's career also includes significant roles at Superdrug, where responsibilities encompassed merchandising and customer relationship management, alongside earlier experience in merchandise planning and allocation at companies such as Habitat and Arcadia Group Ltd. James holds a Bachelor of Commerce degree from the University of Birmingham.