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Madeline W. is an experienced professional in shopper insights and consumer research with a career spanning over a decade. Currently serving as Senior Manager of Shopper Insights at Kellanova since April 2018, Madeline has led insights for the Kroger Sales Team and the Salty Snacking Category Team. Prior to this role, Madeline held various positions at ORC International from July 2013 to April 2018, progressing from Senior Research Analyst to Senior Research Director. Madeline's early career began at Parker Insights, where responsibilities included consumer insights consulting and analysis from July 2007 to June 2013. Madeline earned a Bachelor of Arts degree from the University of Michigan in 2007.