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Federica Pignotti is an experienced professional in trade marketing and brand activation, currently serving as Trade Marketing & Brand Activation Manager at Ariston Group since June 2015. Federica has held various roles within the company, including Trade Marketing & Events Senior Specialist and Trade and Communication Marketing Senior Specialist, where responsibilities included project management, organization of trade events, and brand budget management for the Chaffoteaux brand in the Italian market. Prior experience includes serving as an Erasmus Referent at Università Politecnica delle Marche and as a Trade Assistant at the Italian Chamber of Commerce and Industry in Australia Inc., where contributions involved supporting international trade initiatives and managing trade projects. Federica holds a Master's degree and Bachelor's degree in Economics and Management from Università Politecnica delle Marche.