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Rob Wilhelm is a seasoned marketing professional with extensive experience in the coffee and retail industries. Currently serving as the Marketing Director at Kaldis Coffee Roasting Company since February 2015, Rob Wilhelm has been instrumental in devising and implementing comprehensive marketing campaigns across various channels for brands such as Kaldi's Coffee, Firepot Teas, and Honolulu Coffee. Previous roles include positions focused on coffee buying, marketing, analytics, and purchasing, where Rob Wilhelm successfully managed inventory and optimized cash flows. Additionally, Rob Wilhelm contributed to the marketing and branding team at Honolulu Coffee Company from June 2017 to June 2022, emphasizing merchandise sourcing and content creation for email marketing. Earlier career experience includes a supervisory role at Allsup Inc., overseeing multiple consultants and driving process improvements. Rob Wilhelm holds a Bachelor of Science in Business Administration and Management from McKendree University.