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Barun Kumar is an experienced professional in product strategy and management, currently serving as Senior Manager of Product Strategy at Jupiter since April 2022, focusing on democratizing mutual funds. Prior to this, Barun co-founded EDLP Retail Solutions Pvt Ltd, where responsibilities included product development, marketing, and analytics, alongside managing a substantial marketing budget and launching multiple consumer brands. Barun's experience also includes strategic roles at Ninjacart, where initiatives such as farmer loyalty schemes were implemented, and at Wipro Consumer Care and Lighting, where notable growth was achieved for the Santoor brand. Barun holds an MBA from the Indian Institute of Management Ahmedabad, an exchange degree from Pforzheim University, and a BTech from the Indian Institute of Technology, Delhi.