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Greg Alterman has extensive experience as a founder and CEO in various industries. Greg founded Juice Served Here in 2012, a renowned cold-pressed juice company with a fashionable approach. Greg then founded m/f people, inc. in 2016, a company focused on creating gender-neutral everyday products. As the founder and CEO, Alterman successfully established a clean and minimalistic look for homes and everyday consumables. Prior to these ventures, Alterman founded Alternative Apparel in 1996, a Lifestyle Apparel company known for its quality and vintage-inspired designs. Greg served as the founder and CEO of Gagwear, Inc., an Atlanta-based promotional apparel company specializing in complex fulfillment programs, from 1988 to 2008. Throughout their career, Alterman has received several accolades, including being listed on Fast Company's Most Innovative Retail Top 10 list in 2018.

Greg Alterman attended the University of Florida from 1987 to 1992, where they earned a B.A. in Sociology.