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Amars Mehmi is an accomplished professional currently serving as Chief Growth Officer at Juice since December 2021. Prior experience includes roles at Juice Moving Images Ltd, where Amars held positions as Head of Client Services and Account Director from January 2015 to August 2021. Prior to that, Amars worked at BMW Group UK Limited from August 2011 to February 2015, where responsibilities included sales planning, retailer planning, management, and product communications for BMW and MINI in the UK and Ireland, contributing to successful product launches and strategic planning initiatives.