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Sarah Coleman (nee Brown) has an extensive background in Category Management, Marketing & Sales with over 20 years of experience. Sarah has held various roles such as Director at Sarah Coleman Consulting Ltd and Senior Customer Activation Manager at Jordans Dorset Ryvita. Throughout their career, Sarah has managed key accounts like Tesco, Sainsbury's, Morrisons, M&S, and has led the creation of annual strategies and initiatives based on market insights and retailer priorities.