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Falk Hicke is a Senior Brand Manager EMEA at Johnson Outdoors since November 2022, with extensive experience in brand and product management. Previously, Falk held multiple roles at f-stop from April 2011 to October 2022, serving as Director of Brand & Product, EMEA Brand Manager, and International Team Leader, where major achievements included optimizing marketing and sales functions, building brand awareness, and executing successful ambassador programs. Falk’s earlier roles include Marketing Manager at 3PLUS1 Könitz Gruppe and Area Sales Manager at Glatt Group, demonstrating a strong background in marketing strategies and international sales. Falk holds a Master's Degree in Business Administration from Cooperative State University Gera-Eisenach, specializing in Sales and Marketing Operations.