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Crystal Vang is a marketing professional with extensive experience in strategic brand management and commercialization within the consumer goods sector. Currently serving as Lead, Coffee Commercial Partnerships at The J.M. Smucker Co., Crystal has developed successful go-to-market strategies for prominent coffee brands. Prior roles include Marketing Manager at Performance Health, where Crystal established marketing strategies that achieved significant growth, and Marketing Specialist at TTI Floor Care North America, overseeing multi-million dollar budgets and new product launches. Crystal began a career in marketing as an intern at OEConnection and has foundational experience as a receptionist and cashier at Mike Pruitt Honda. Crystal holds a Bachelor of Business Administration in Marketing Management from The University of Akron.