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Martin Lynch currently serves as the Senior Product Owner for Innovation at Jisc, where the focus is on advancing the innovation stages of the product lifecycle within the Data Analytics directorate. Previously, Martin held significant roles at the University of South Wales, including Head of eLearning and Learning Systems Manager, contributing to strategic digital transformation initiatives. Martin's extensive background in educational technology includes managing multimedia development teams at the University of Glamorgan and serving as a web and multimedia designer in various organizations, including Health Promotion Wales. Martin's career began in community arts, showcasing a diverse skill set in visual arts across community contexts, complemented by a BA Hons in Sculpture from Edinburgh College of Art.