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Caitlin Johnstone has a long history of marketing experience. Caitlin began their career in 2008 at Symrise as a Marketing Coordinator, where they marketed consumer product fragrances and created fragrance genealogies for various product categories. Caitlin then moved to Fomo Products, Inc. as an Assistant Marketing Manager/Trade Show Coordinator, where they managed direct marketing campaigns and created promotional marketing collateral. In 2010, they were a Marketing Coordinator at Samsung Electronics America, where they updated competitive sales reports and assisted with trade show coordination. In 2011, they joined Thorlabs as a Trade Show Supervisor and Market Analyst, where they coordinated, organized, and managed trade shows and updated and analyzed sales performance. In 2015, they worked as a Marketing Consultant for Codan Radio Communications, providing direction and support for all marketing activities. In 2016, they founded Caitlin Johnstone Marketing, where they provided digital marketing strategy development and execution, social media ad management, SEO-optimized content creation, Google Ads management, website optimization, demand generation, and lead generation. Lastly, in 2021, they joined JETCOOL Technologies Inc. as Vice President of Marketing and Partnerships and Marketing Director.

Caitlin Johnstone obtained a Bachelor of Science in Marketing from Georgetown University between 2003 and 2007. Caitlin also obtained certifications in Leadership Fundamentals from the Center for Creative Leadership in July 2014, Copy Cure Copywriting from Marie Forleo International, HubSpot Sales Software from HubSpot Academy, and Inbound Sales from HubSpot Academy.