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Regina Connell is an accomplished professional with extensive experience in brand development and innovative strategies across various sectors, notably lifestyle, luxury, and retail. Currently serving as Head of Brand, Creative, and Partnerships at clé tile since February 2021, Regina also founded Collective Work in April 2017, where insights into modern luxury consumer behavior drive innovative brand solutions. Prior roles include member of the BoutiqueStrong Council at The Boutique Lifestyle Leaders Association, founder and Chief Experience Officer at The Joss Collective, Director of Communications at Heath Ceramics, and founder/editor in chief of Handful of Salt. Regina's strategic consultancy work through Saltcellar and leadership positions at Proxicom and Landor Associates further underscore a robust background in brand and creative strategy. Regina holds a BA in International Relations from Stanford University and a Juris Doctor in International and Corporate Law from the University of California, College of the Law, San Francisco.