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Amir K Asghari leads the digital strategy for R&D at JDE Peet's, focusing on data, automation, and AI. He also serves as the Global R&D- Value Creation Lead for the Pure Instant Category, Global R&D- Technology Development Expert in the Technology Solutions Platform, and Global R&D- Process Development Lead in the New Technologies Team. Additionally, he was involved in dairy process and formulation development for the Tassimo Category. Before joining JDE Peet's, Amir worked as a Research Fellow at the University of Birmingham, focusing on fundamental research in Food & Beverage formulation design and processing. He holds an MBA from Quantic School of Business and Technology, an EngD in Chemical Engineering, and an MEng in Chemical Engineering from the University of Birmingham.