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Lilla O'Connor is a seasoned professional in marketing and communications with extensive experience across various roles in the wine industry and beyond. Currently involved in membership and marketing at JancisRobinson.com and as a co-founder of Positive Impact Concept, Lilla also works as a freelance writer for Decanter and serves as a business and marketing consultant. Previous positions include Digital Communications Manager at Alliance Wine, Head of Marketing at Académie du Vin Library, and founder of Wines of Hungary, a marketing agency dedicated to introducing Hungarian wines to the UK market. Educational qualifications include a Master's in Marketing from CIM and multiple certifications in Wine from the Wine & Spirit Education Trust. Lilla is currently enhancing technical skills through a Data Science Bootcamp at HyperionDev.