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Allison Kraut

Senior Director, Marketing at GS1 US

Allison Kraut, MBA, is an accomplished marketing professional with extensive experience in leadership roles across various organizations. Currently serving as Senior Director of Marketing at GS1 US since February 2019, Allison leads strategic initiatives focused on customer-centric growth and enhancing the customer lifecycle. Previous positions include Product Marketing Director at UL PURE Learning, where responsibilities encompassed global marketing strategies and lead generation, and Director of Marketing roles at Worldwide Supply and Hurley Consulting Associates, overseeing comprehensive marketing efforts and brand positioning. Allison has a strong foundation in marketing from earlier roles at Cegedim Relationship Management, HealthEd, and Omnicom Group, contributing to significant revenue growth and strategic project implementations. Educational credentials include an MBA in Marketing from Fordham Gabelli School of Business and a Bachelor of Science in Marketing from the University of Maryland.

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