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Gleb Lavrynenko has a diverse work experience in digital marketing and e-commerce. Gleb worked as an E-Commerce Coordinator at Exertis | Jam starting in June 2023. Prior to that, they were an SEO Analyst at Bloom | Digital Marketing Agency from November 2022 to May 2023. Gleb also served as a Digital Project Manager and Senior SEO Manager at Leroy Merlin from February 2022 to September 2022 and from March 2019 to February 2022, respectively. Before joining Leroy Merlin, they were the Head of the SEO group at Webit, a digital agency, where they supervised a team of SEO optimizers and worked on multiple projects. Gleb's roles at Webit included conducting SEO audits, optimizing websites, managing link building processes, creating content strategies, working with remote copywriters, and collaborating with development teams. Gleb also conducted keyword analysis, competitor research, mentored junior specialists, represented the company at SEO conferences, published articles on SEO platforms, and conducted meetings with clients.

Gleb Lavrynenko received their Bachelor's degree in Economic Law from Yaroslav Mudryi National Law University. Gleb completed their studies from 2009 to 2013. In addition to their degree, Gleb also obtained the Advanced Google Analytics certification in January 2020 from Google.