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Layna Olenius is a seasoned business analyst with extensive experience in digital commerce and merchandise planning across multiple prestigious retail brands. Currently serving as a Senior Business Analyst in MP&A Solutions at J.Crew since February 2023, Layna orchestrates applications and systems in assortment planning, focusing on strategic vision and feature prioritization. Previous roles include Associate Vice President of Digital Commerce and Director of Digital Commerce at Victoria's Secret, where Layna led site merchandising initiatives and optimized AI/ML strategies. Earlier career highlights include online marketing management at Sears Holdings Corporation and various merchandising roles at Gap Inc., where efforts in inventory management, pricing strategy, and user behavior analysis drove successful business outcomes. Layna holds a BBA in Marketing and is presently pursuing an MBA in Artificial Intelligence & Data Strategy for Business at Texas Tech University.