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Neetu Desai has an extensive career in branding and customer relations, currently serving as Manager of Branding at Italia Group since February 2011, where responsibilities include overseeing brand strategy and execution. Prior to this role, Neetu Desai held the position of Assistant Marketing Manager at Italia Group. Neetu's earlier experience includes a decade at Eureka Forbes Ltd, starting in December 2001, where the role focused on customer relations and sales specialization, contributing significantly to customer engagement and sales growth.