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Marika Samarati is an experienced Digital Marketing Campaign Manager with a strong background in managing and analyzing digital marketing campaigns at IT Governance Ltd since June 2013. Marika has progressively taken on roles with increasing responsibility, coordinating marketing projects, managing campaigns specifically for the Italian market, and utilizing the Power BI reporting platform to develop new marketing strategies through insightful data analysis. Prior experience includes email marketing roles where Marika designed and deployed campaigns, conducted A/B testing, and provided detailed campaign performance reports. Earlier in a marketing trainee role at Vittoria S.p.A., Marika gained valuable experience in event coordination and web strategy development. Marika holds degrees in Economics and Management in Arts, Culture, Media, and Entertainment from Università Bocconi.