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Lara York has a diverse background in marketing and event planning. Lara is currently working as the Lead Generation Marketing Manager at isolved since September 2023. Prior to this, they worked at CG Financial Services, starting as a Digital Marketing Specialist from March 2021 to January 2023, and then transitioned into the role of Marketing Coordinator from January 2023 to September 2023. From May 2019 to March 2021, Lara was the Marketing and Events Manager at Pinehurst Capital. Lara also has experience as a Lead Event Planner at Vision Events Wedding & Event Planning from July 2018 to October 2019. Lara's earlier roles include being a Social Media Coordinator and an Event Planning Intern at Hillsborough Street Community Service Corporation from October 2017 to March 2018 and May 2017 to November 2017, respectively. Lara also worked as a Special Projects Intern at the North Carolina Department of Agriculture and Consumer Services from August 2017 to March 2018.

Lara York attended North Carolina State University from 2014 to 2018, where they obtained a Bachelor of Science degree in Parks, Recreation and Tourism Management. Additionally, they earned several certifications in 2018, including Certified Wedding Planner from The Bridal Society, Certified Interpretive Guide from the National Association for Interpretation, and the Cvent Supplier Network Certificate of Excellence from Cvent.