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Alexa Nicolau has a extensive work experience. In 2023, they worked as a HubSpot Solutions Partner in the HubSpot Solutions Partner Program. Prior to that, in the same year, they were a Partnerships Marketing Specialist at Zitec. Alexa also worked as a Google Partner, contributing to the Performanță at WEDEVTEAM S. In 2021, Alexa founded Digital Marketing Nomad, where they focused on digital strategy, UI/UX design, software services, application management, and data automation. Alexa was also a Partner Digital Marketing Programs for EMEA & JAPAC at Nestor. In the year 2022, they were a Business Development Manager at Segmentify, specializing in customer segmentation and conversion optimization. Before that, in 2020, they worked as a Sales Business Development for the WBAF Angel Investment Fund. Lastly, they served as a Business Project Manager at Footprints from November 2020 to November 2021.

Alexa Nicolau completed their Master's degree in Business and Economics Programme from Academia de Studii Economice din Bucuresti, starting in 2019 and finishing in 2021. Prior to that, they pursued a field of study in Business Economics at the same institution from 2016 to 2019.