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Shar aka Sharon Selene Arianna Simonetta is an accomplished marketing and communication professional with extensive experience across various sectors. Currently serving as the Director of Marketing and Communication at Island Hospitality and the Head of Marketing and Communication at TEDxDaltVila, Shar also founded UNLABELED THINKING S.r.l., a creative company involved in music and film production. As a radio host at IBIZA SONICA and creator of the Sunday Music Sunday radio show, Shar has developed engaging content for diverse audiences. Previous roles include social media management at SCIC Italia and Nashi Salon Porta Genova, and CEO of CANDYPOP MAG. Shar's background in music is highlighted by a career as a singer, songwriter, and ghostwriter, complemented by ongoing education at Berklee College of Music.