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Anna Riva is an experienced Senior Qualitative Researcher at Ipsos Srl since March 2008, specializing in the full research process from briefing to presentation of results, utilizing both online and offline methodologies. Prior to this role, Anna operated as a freelance market research professional from October 2004 to March 2008, conducting marketing research for various research institutions and gaining experience in social research. Additionally, Anna served as a Junior Qualitative Researcher at LEXIS Ricerche from September 2003 to September 2004. Anna Riva holds a Master's degree in Qualitative Methods for Applied Research in Social and Marketing Investigations from Università Cattolica del Sacro Cuore (2006-2008) and has been a licensed psychologist since 2005, having completed a degree in Psychology at the same institution.