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Bruce Choi

VP, Product Development & Quality at Intralink-Spine

Bruce Choi is a medical device professional with over 20 years of global experience in Quality, Research & Development, Operations, and Supply Chain at large multi-national and privately held start-up companies.

Prior to joining Intralink-Spine, Bruce was the Director of Medtronic’s endoVenous Global Operations where he was responsible for the end-to-end values stream of products accounting for over $400 million in revenue.

His experience also includes leadership roles in several start-up companies, most recently with Sapheon, Inc. which was acquired by Covidien in 2014. Bruce is the Founder & CEO of Integral, a consulting firm that focuses on building Quality and Operational infrastructure for new medical device ventures.

Bruce has a B.S. degree in Material Science & Engineering from Cornell University and a M.S. degree in Biomedical Engineering from Cal Poly.


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