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Maria Baianova has a strong background in marketing and digital strategy, with experience in various leadership roles at companies such as INTERSPORT Group, The Athlete's Foot, OTCF S.A., Intersport-Ukraine, and Епіцентр К. Maria has expertise in brand compliance assessment, consumer insights, digital marketing analytics, market research, and more. Maria is currently pursuing a CPD certification in Business Sustainability Management at the University of Cambridge, and holds a Diploma in Professional Marketing from CIM | The Chartered Institute of Marketing, as well as a Master's degree in World History from Odessa I.I.Mechnikov National University.