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Janice Lam is a seasoned marketing professional with extensive experience in PR and communications management. Currently serving as Senior Marketing Manager at New Balance since December 2022, Janice previously held the position of PR Manager at Jaeger-LeCoultre from July 2017 to December 2022, where responsibilities included leading PR and communications efforts and managing regional projects for international events in Geneva. Additionally, Janice was the Account Director at Propagate Marketing Communications Limited, overseeing a team of 12 to execute various marketing initiatives from March 2010 to March 2016. Previous roles include Marketing Communications Manager at HKT and Associate Account Director at Bentley Communications Limited, among other positions, beginning as an Account Executive at Hong Kong Communications Group. Janice holds a Bachelor of Arts in Comparative Literature, English Literature, and Sociology from The University of Hong Kong and possesses an N2 certification in Japanese Language from The Naganuma School of Japanese Language in Tokyo.