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Thijs van Leeuwen is a Retail Marketing Specialist at Intersport Nederland since February 2022, focusing on categories such as Voetbal, Training, Sportcasual, and Teamsport. Prior to this role, Thijs successfully defended a thesis on the INTERSPORT Academy, exploring optimization strategies for enhancing customer experience. Thijs gained initial experience in retail marketing during an internship at Intersport Nederland from September 2020 to February 2021, where an advisory report was developed regarding the efficient use of the INTERSPORT VIP app for the customer base. Academic background includes a degree from Saxion University of Applied Sciences (2018-2022) and prior studies at HAN University of Applied Sciences (2017-2018) and johannes Fontanus college, specializing in Havo with a focus on Economie en maatschappij.