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Alicia A. is a seasoned marketing professional with extensive experience in strategy and communications. Since January 2012, Alicia has served as the Senior Vice President of Strategy & Marketing at the International Sign Association (ISA), where responsibilities include overseeing marketing, communications, public relations, and membership efforts aimed at enhancing the association's visibility and the perception of the on-premise sign, graphics, and visual communications industries. Prior to joining ISA, Alicia held the position of Director of Marketing & Communications at National Trade Productions from August 2005 to December 2011.