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Orazio Laera is a marketing professional with extensive experience in lead generation and growth strategies, currently serving as Co-Founder and Head of Marketing at XForma since October 2020. Orazio specializes in transforming LinkedIn into a primary lead generation channel for businesses, with a proven track record of helping numerous companies enhance their sales pipelines. Prior experience includes roles as LinkedIn Growth Lead at Laera Consulting and Growth Marketer at Tecnorete, where significant increases in qualified leads and revenue were achieved. Orazio has also held leadership positions, such as COO and Co-Founder at Privent, and contributed to educational initiatives as a teacher for Microsoft. Orazio holds a degree in Marketing and Business Communication from Università degli Studi di Bari and has demonstrated expertise in creating effective marketing strategies and campaigns throughout various professional engagements.