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Roxanne Varteressian Joe is an experienced marketing leader with a strong background in driving growth through strategic initiatives across various industries. As the Director of Retailer Marketing at Instacart since July 2021, Roxanne leverages extensive expertise gained from prior roles at PayPal, where responsibilities included developing co-marketing strategies with major partners to enhance customer acquisition and revenue. With previous experience as the Director of Marketing Strategy at Orchard Supply Hardware and expertise in patient marketing at Genentech, Roxanne has consistently delivered impactful marketing solutions. A graduate of Boston University with a Bachelor's degree in Mass Communication, Roxanne has held key marketing positions at multiple organizations, showcasing a depth of knowledge in retail, digital marketing, and brand management.