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Isabella Mascarenhas is a seasoned professional in product marketing and customer experience, currently serving as a Product Marketing & Customer Experience Senior at B4A since April 2022. In this role, Isabella has focused on enhancing the digital and physical customer journeys for Glam and Men’s Market subscription clubs, prioritizing customer acquisition and retention while managing multidisciplinary projects. Previously, during tenure at Lojas Renner S.A., Isabella worked as a Senior Customer Experience Analyst, contributing to an omnichannel strategy for personalized customer engagement. At SKY Brasil, Isabella held various positions including a Pleno Customer Experience Analyst, where responsibilities included mapping the customer journey and conducting experience research. Educationally, Isabella holds a postgraduate degree in Fashion Digital Business from ESPM and a bachelor's degree in Advertising from Universidade Presbiteriana Mackenzie.