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Talitha Arruda is currently a Marketing Analyst at Insider Store. Prior to that, they worked as an intern at Record TV from January 2016 to December 2017. There they were responsible for the decupagem of audiovisual material, checking data, research and file organization. Talitha also suggested and developed topics, interviewed characters and experts, assisted editors in the editing room, and provided support during the live broadcast of the program. From August 2018 to April 2019, they worked as a Communications and Social Media Analyst at Centro Cultural da Juventude Ruth Cardoso. There they were responsible for developing strategic actions (such as defining objectives, producing content, personas, brand voice), as well as managing social media channels. Talitha also designed graphics for both web and print projects. In addition, Talitha has experience working as a journalist and photographer for Jornal PucViva from April 2015 to November 2016.

Talitha Arruda has a degree in Journalism from Pontifícia Universidade Católica de São Paulo, a post-graduate degree in Strategic Communication and Public Relations Management from Universidade de São Paulo, and professional training in photography from IIF - Instituto Internacional de Fotografia.

They work with Matheus Ribeiro - Influencer Marketing Analyst, Alyne Pessoa - Influence Marketing Analyst, and Brenda Novaes - Influencer Marketing Consultant. Talitha Arruda reports to Daniel Motta, Head of Communications.