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Helene Avenel is an experienced professional in digital commerce, marketing, and retail management, currently serving as Responsable BU IT Commerce, Digital & Marketing and Business Partner Digital et Marketing at ORCHESTRA since May 2021. Previously, Helene worked as a senior consultant at Chrysalides-Phygital and held various roles at Orchestra-Prémaman, including Responsale OMS and Responsable Gestion des Stocks Retail et Négoce. Additionally, Helene gained experience at Tape à l'oeil as a Senior Supply Chain Manager and Store Manager, and at Quick as a Manager. Helene began the professional journey at FRANCE LOISIRS as a Store Manager. Academically, Helene holds a Licence D'Histoire from IUFM Strasbourg and has studied at Facultés d'Histoire in Strasbourg and Rouen.